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A guide on new vs. returning visitors
The ‘new visitor’ and ‘returning visitor’ metrics are both crucial data for your website’s success, giving you a deeper understanding of user behavior and helping you guide your digital marketing strategies and search engine optimization (SEO) efforts. So you need to focus your strategies on attracting new visitors while also enhancing the experience for returning ones.
The difference between new visitors and returning visitors
New visitors are people landing on your site for the first time.
The behavior of these first-time visitors, including page views and session duration, helps you gauge the success of your user acquisition efforts. However, new visitors also present a challenge in terms of customer retention, so it’s essential to monitor their conversion and bounce rates, so you can optimize their experience and encourage return visits.
Returning visitors are users who have visited your site before, and are a testament to the quality of your website content and the success of your customer retention strategies. Returning visitor behavior provides insights into what keeps people engaged, so you know how to improve the user experience. Returning visitors often have a lower bounce rate and a higher conversion rate, indicating their potential to become loyal customers and advocates for your brand.
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Monitor metrics with web analytics tools to get quality visits
New visitors and returning visitors both make up 50 percent of website traffic, according to numbers released in 2023. That’s why it’s essential to strike a balance between attracting new visitors and retaining existing ones. Monitoring metrics such as traffic sources, page views, session duration, bounce rate, and conversion rate with website analytics tools like Google Analytics helps you get valuable insights into user behavior, helping you optimize your website to attract and retain a larger audience.
About data:
- https://contentsquare.com/blog/qualitative-data-examples/
- https://contentsquare.com/blog/quantitative-data/
- https://contentsquare.com/blog/qualitative-data/
See how your digital experience stacks up.
Get the 2024 Digital Experience Benchmark Report and Interactive Explorer for the metrics that really matter.
